The Power of a “Soul Audience”
A “soul audience” consists of people who not only love what you offer, and shar similar passions and you they also deeply resonate with the values you hold dear. Working with these individuals makes your work enjoyable and feels almost effortless. Your passions combined with your values are like your personal GPS system, guiding your life and work choices. To uncover them, ponder these questions…
What genuinely sparks your interest?
What world issues ignite a fire in your belly?
How do you love spending your free time?
Who inspires you in the online world?
What motivates you to take action every day?
Who are the individuals you admire, and what qualities in them resonate with you?
When do you feel most authentic and true to yourself?
Scribble down your thoughts as they pop into your head. These combined will help you a clear picture of the types of people your business is ideally suited to help. Remember, building a business that resonates with your passion and values is the key to creating a thriving venture that feels like a dream come true.